Tesla (nicht fertig)

• Audi: Combines combustion and EV technology, appealing to traditional and modern consumers.

• Mercedes-Benz: Premium luxury EVs competing in the high-end market segment.

Challenges:

• Strong brand loyalty in Europe.

• Competitors’ investments in EV infrastructure and premium features.

• BYD: A Chinese leader producing affordable EVs with in-house battery production.

• NIO: Focuses on high-tech, luxury EVs with innovative battery-swapping technology.

Challenges:

• BYD’s cost efficiency and dominance in local markets.

• NIO’s advanced features attracting premium buyers.

• Lucid Motors: Specializes in luxury EVs with superior technology.

• Rivian: Focuses on electric SUVs, targeting the utility segment.

Challenges:

• Lucid’s technological advancements rival Tesla’s premium models.

• Rivian’s focus on niche markets like SUVs threatens Tesla’s market share.

1. Hydrogen Fuel Cell Vehicles: Moderate threat due to slower advancements.

2. Traditional Gasoline Vehicles: Although EVs offer lower operating costs and environmental benefits, gasoline vehicles still dominate due to their lower upfront cost and longer refueling range, posing a moderate substitute threat.

   Declining dominance as countries introduce taxes and incentives for EVs. Tesla must continue innovating to stay ahead of substitutes.

3. Green Fuel

Tesla controls multiple production stages, reducing dependency on external suppliers.

Example: In-house battery production through partnerships like Panasonic. This strategy enhances efficiency but limits flexibility during supply chain disruptions.

1. Semiconductor shortages causing production delays.

2. Geopolitical risks: Dependence on 40% of raw materials from Chinese suppliers.

3. Unforeseen events like factory fires and shipping delays. Mitigation strategies include domestic production investments (e.g., Texas lithium refinery).

• Incorporates AI and machine learning for forecasting and efficiency.

• Real-time analytics enhance responsiveness to disruptions. Technology strengthens Tesla’s resilience against global uncertainties.

• Transparency issues with suppliers in regions with weak regulations.

• Concerns over child labor in cobalt mining in the DRC.

• Geopolitical risks from sourcing materials in politically unstable regions. Ensuring ethical sourcing is vital for Tesla’s reputation.

1. Raw Material Extraction: Managing habitat destruction and pollution from mining.

2. Battery Recycling: Investing in technologies to recover materials sustainably.

3. Carbon Neutrality: Reducing emissions across the entire supply chain. Balancing rapid growth with environmental goals is an ongoing challenge.

1. Allegations of unsafe working conditions and racial discrimination.

2. Retaliation claims against employees advocating for better practices.

3. Ethical concerns over labor practices in factory locations with lower labor protections. Creating a safe, inclusive workplace remains a priority for Tesla.

1. High growth rates and burgeoning middle classes increase EV demand.

2. Expanding infrastructure (e.g., EV charging networks) facilitates adoption.

3. Government incentives and subsidies make EVs more competitive. Emerging markets like India and Southeast Asia are pivotal for Tesla’s long-term growth.

1. Build localized Gigafactories to reduce costs and meet demand.

2. Develop affordable EV models like Model 3 and Model Y.

3. Tailor marketing to urban, environmentally conscious consumers.

4. Invest in local supplier partnerships to streamline logistics. Localized approaches ensure market penetration and sustainability.

1. Job creation through manufacturing and infrastructure projects.

2. Rising demand for EV-related industries like battery production and software.

3. Increased adoption of clean energy solutions driven by government policies. These factors make emerging markets attractive for Tesla’s expansion.

1. Key Cultural Traits: Structured processes, direct communication, and efficiency-focused leadership.

2. Strategies:

   • Communicate clearly with comprehensive data.

   • Foster open feedback and structured decision-making processes.

1. Key Cultural Traits: Consensus-building, loyalty, and respect for hierarchy.

2. Strategies:

   • Encourage group decision-making and consensus.

   • Offer long-term career growth opportunities.

1. Key Cultural Traits: Relationship-based interactions and hierarchical respect.

2. Strategies:

   • Build personal relationships with teams and stakeholders.

   • Focus on a caring leadership style that values team loyalty.

1. Increased demand for sustainable transportation solutions.

2. Supportive policies promoting EVs.

3. Expansion into renewable energy markets to align with climate action plans. Climate leadership reinforces Tesla’s mission.

1. Disruption of supply chains due to extreme weather.

2. Rising costs of material sourcing due to environmental regulations.

3. Infrastructure limitations in developing grids for EVs. Tesla must innovate to overcome these obstacles.