What are the main difference between B2B and B2C Marketing?
What is the difference between B2B and B2C marketing strategies
Marketing Strategies
What is the difference between B2C and D2C?
What is the difference in market places with B2B2C and B2C2C?
What is a brand?
Brand
= business and marketing concept that helps people identify a particular company, product, or individual
Intangible (cannot touch or see them)
Help shape people’s perceptions
Helps sell a larger number of products at the same price / same number of products at a higher price
What are the benefits of a brand?
Consistency
Recognition
Loyalty
Emotions
Shared Values
Trust & Credibility
Personal Brand: Draw the Impact x Effort Matrix
What content should the personal brand include?
Employer + product: What is being offered? Team values? Mission?
Professional expertise: In which area do you possess more knowledge than your network? Expertise?
Trending topics: With such topics one can speak to a mass audience
Zuletzt geändertvor 3 Tagen
