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Week 2

LK
von Linus K.

Zenger 2011

Zenger 2011 – Theories of the Firm – Market Boundary

Brief Overview

Zenger addresses Coase's unanswered question: "Why is not all production carried on by one big firm?" If integration solves market failures, why do firms have limits? His answer: organisations fail when they cannot selectively replicate what markets do nor selectively infuse what hierarchies do.


Critises Transaction cost theory

-They dismiss the dynamics of firms in the market

-> Some firms are better at doing things

-> Learning effects: Some firms are better at internalizing transaction

-> Co-evolution of firms and the environment


Fundamental critique: Transaction costs very mathematical; No governance in there. Omit that some firms are better


  • Transaction Cost Economics: Focuses on "avoiding negatives" (minimising transaction costs, preventing opportunism, avoiding market failures)

  • Knowledge-Based View: Focuses on "creating positives" (generating value through knowledge combination, coordination, and capability development)

Zenger's Framework: Four Essential Questions

Zenger argues that a complete theory of the firm must address four distinct but interrelated questions:

  1. What are the virtues of markets in organising assets and activities?

  2. What factors drive markets to fail?

  3. What are the virtues of integration (hierarchy/firms)?

  4. What factors drive organisations to fail?

Transaction cost economics primarily addresses question 2, whilst the knowledge-based view addresses question 3. Rather than competing, these theories address "distinctly different directional forces on the firm boundary—forces that are tightly interrelated."


Zenger's position is that understanding firm boundaries requires integrating multiple perspectives. Transaction cost theory isn't wrong—it's simply incomplete on its own and needs to be complemented by theories that explain not just why markets fail, but also why firms succeed at creating value through coordination and knowledge combination.


The Three Behavioural Impediments to Firm Growth

1. Politics & Influence Activities

• Internal rent-seeking and lobbying for resources

• Department heads use "connections" to boost budgets/staffs rather than creating value

• Generates influence costs that distort efficient resource allocation

2. Social Attachments & Over-embeddedness

• Firms develop social communities with strong relationships

• Positive: Identity, cooperation, norms for hard work

• Negative: Over-embeddedness becomes a constraint - can't fire poor performers, loyalty to colleagues overrides goals

• Generates attachment costs that prevent necessary changes

3. Social Comparison

• People inside firms compare themselves to colleagues

• Expect fairness and equity in treatment/compensation

• Markets allow differentiated pay; firms face fairness constraints

• Generates social comparison costs that limit performance-based differentiation


Market-Hierarchy Hybrids

Two Types:

• External hybrids: Infusing hierarchy into markets (franchising, alliances, joint ventures)

• Internal hybrids: Infusing market mechanisms into organisations

The Goal: Achieve "best of both worlds" - market virtues (flexibility, incentives) + hierarchical virtues (coordination, authority)

The Challenge: These are attempts at the selective intervention Zenger claims is inherently difficult.


Haier Case: Internal Market Hybrid

What It Is: Chinese appliance company (70,000+ employees) transformed into platform of 4,000+ microenterprises (MEs).

How It Works:

• Internal contracting: Every ME free to buy services from other MEs or go outside

• No internal monopolies: Service providers must compete; can be "fired"

• Market-based incentives: P&L responsibility, external benchmarks

• Voluntary collaboration: Platform owners facilitate, don't command

The Attempt: Infuse market mechanisms (competition, choice, entrepreneurship) whilst maintaining hierarchical benefits (shared platforms, brand, scope economies).

Zenger's Lens: Haier tries to solve the three impediments by creating internal markets, but likely still faces influence costs (lobbying platform owners), attachment costs (harder to fire internal vs external), and social comparison costs (comparing ME performance).

Context in Lecture 2 Framework

The Complete Theory:

1 Coase (1937): Why firms exist → Market transaction costs

2 Williamson (1981): When firms vs markets → Asset specificity, frequency, uncertainty

3 Zenger (2011): Why firms don't expand forever → Organisational failure costs (influence, attachment, social comparison)

The Equilibrium: Firms expand until Cost of organizing internally = Cost of using market

Hybrids (including Haier): Attempts to escape this trade-off by crafting governance enjoying virtues of both markets and hierarchies - but whether they truly succeed or simply face different cost combinations remains an open question.

Critics of Agency Theory



The evidence: Pay without performance?


Empirical evidence gathered over the past 35 years has failed to establish a statistically significant link between executive pay and stock price performance, as predicted by agency theory.


The strongest empirical correlation is between executive pay and firm size, not between executive pay and firm performance as predicted by agency theory. This is: “the best documented empirical regularity regarding levels of executive compensation”


Note there are two different questions: Is it fair? Is it efficient?


Criticism of Agency Theory:

Frydman 2010 – What happened to senior executive pay


Bebchuk & Fried 2004 – Pay without performance

-No statistically significant link between executive pay and stock price performance, as predicted by agency theory

-Strongest empirical correlation is between executive pay and firm size, not between executive pay and firm performance as predicted by agency theory.


Pepper 2019: Right diagnosis, wrong solution?

-Heavy reliance on extrinsic financial motivation can undermine intrinsic motivation and lead to short-termism, excessive risk-taking, and even corruption—rather than solving the agency problem, it may exacerbate it.

-> made things worse not better for shareholders


Enron as a cautionary tale

-Ken Lay and other directors cashed in stock worth hounders of millions whilst the company was collapsing

-Thousands of shareholders and employees lost pension funds and life savings

-Pursue short-term stock price manipulation rather than long-term value creation

-Take excessive risks with off-balance-sheet SPE (Special purpose entities)

Author

Linus K.

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