stories are made by humans and told to humans which means that every story has a teller and a recipient.
We either tell simple facts or we package that information into a story. Telling stories is much more powerful as stories are a vehicle to share information in an engaging, relatable and memorizable way.
Stories are engaging because we provide the information in a way that makes the recipient curious to find out what comes next. Stories are relatable because stories are a depiction of a journey. In every story we follow a character or a series of characters on a journey as they pursue something up against certain obstacles.
This way of communicating information allows the recipient to deeply relate to what the characters experience and therefore it has a much stronger impact on them.
Stories are memorizable because stories add emotions, characters and sensory details to plain facts.
These three elements in combination make stories as powerful as they are.
Stories can either be fictional and rely on pure imagination or they can be factual and rely on reality.
Both types of storytelling usually exist separated from each other but it is also possible to merge them together.
And last but not least, storytelling is truth telling which means that at its core, every story reveals a truth about some area of our lives.
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