Stylistic devices

repetition of the same consonant sound or letter at the start of serval words

to create a musical rhythm or make the phrase easier to remember (catchy) or highlight specific words

“Best Buy”, “Coca-Cola”

repetition in the beginning of the sentence / verse

to emphasize an important idea or create rhythm in speech or writing

“We will win. We will fight. We will succeed”

a list of things to specify, to include numerous groups or items or to convey an impression of diversity

to give a sense of completeness, variety, or detail; to make arguments more structured and convincing

“We need food, water, shelter, and medical care.”

a repeated sentence structure that puts emphasis on a statement

to create balance and clarity; to make statements more persuasive and memorable

“Easy come, easy go.” / “Like father, like son.”

repetition of certain words or phrases to emphasize them

to reinforce key ideas and ensure they stay in the audience’s mind

“This is our time, our moment, our future.”

specific use of promouns (e.g. unifying 3rd person plural we / us / our)

to give the audience a feeling of belonging; to make the audience feel included, respected, and addressed directly; to build unity

“We / us / our”

words or phrases that trigger specific associations and create an image in the reader’s mind

to make ideas more vivid, emotional, and easier to understand

“Time is money.” / “He has a heart of stone.”

using precise data and figures

to show credibility and knowledge; to make arguments appear objective and fact-based

“Over 75% of people support this measure.”

repetition in the end of the sentence / verse

to emphasize an idea or make language more memorable and rhythmic

“We want freedom. We fight for freedom. We live freedom”

strong exaggeration

to make something sound more dramatic or impressive