5. KLAUSUR I

• To understand what is meant by “culture awareness”

• To approach the concept of “culture and perception” and its implications for business

• Fundamentals of cultural dimensions with examples from different countries

• To understand why a culture become as it is and the impact of culture on the actions of its members

• Develop culture awareness and reflected actions for a successful intercultural cooperation

37% Mangelnde Unterstützung der Zentrale

69% Familie passt sich nicht an neue Kulur an

70% Mangelnde Fachkenntnisse

81% Manager passt sich nicht an neue Kultur an

„Culture is the collective programming of the mind which distinguisches the members of one group from another“

[Hofstede]

„A pattern of basic assumptions invented, discovered or developed by a group as it learns to cope with its problems of external adaptation and internal integration... taught to new members as the correct way to perceive, think and feel in relation to these problems“

[Edgar Schein]

“Culture is to society what memory is to individuals”

[Clyde Kluckhorn]

„Culture has an orientation and an order function, which enable us to live in a system“

[Claude Dubar]

• Learned

• Unconcious

• Shared

• Emotionally binding

• Dynamic

• Ethnocentric

• Ethnocentrism is the belief that

  • one's own culture is superior to all others and

  • is the standard by which all other cultures should be measured

• When we interact with people who are different from us, it is important to be aware of this ethnocentric tendency because the others are also likely to perceive us as a deviation from their norm.