Instruments

• face to face: staff meeting, Event, Business Conference, Works Meeting, CEO Talk

• Print: Staff Magazine, Staff Brochure, Notice Board, Poster

• Digital: Intranet, Email, Corporate TV, Corporate Blog, Social Media, Video Conference

S:

• direkt feedback

• Personal/emotional

• Monitoring of success

• Confidentiality

W:

• time-intensive

• Susceptible to problems

• Dependent on people

• Undocumented

S:

• quick

• Reaches everyone

• Transparent

• Documented

• Efficient

W:

• undifferentiated

• Little two-way Communication

• Requires a lot of coordination

• Relatively slow

S:

• generally allows two-way dialogue

• Selective

• Reaches many people

W:

• undifferentiated

• Only for online employees

• Can be quickly consumed

• platform for information - knowledge base, email, discussion forums, data warehouse

• Production department - work planning, stock management, manufacturing control, monitoring of deadlines

• Platform for Human Resources department - digital personel files, working hours accounts, E-learning, job application

• Platform for procurement department - order tracking, supplier information, partner collaboration

• Platform for communication - up-to-date information on topics relevant to the company

• Improve communication and information flow

• Better access to information for all employees

• Up-to-date information

• Consistent use of file formats

• Promoting new ideas through discussion forums

• Networking with customers and partners

• Effective working

• Individualization for department/employees/projects

1. Individual responsibility

2. Transparency

3. Identifying private opinions

4. Legal compliance

5. Distribution of business or reputition-damaging remarks

6. Respect and netiquette

• Every employee is responsible for for his statements in the social web

• Employee should weigh carefully before publishing

• Employees should be aware that stuff stays on the internet for a very long time

The concealment of origin of posts is in no way effective for the communication habits in the company

• employees are allowed to communicate their own opinion, but also has to mark posts to identify the opinion as such

• guidelines are necessary to comply with legal data protection, copyright and trademark law

• Keeping trade secrets off social media

• employees are not allowed to intentionally damage the business

• employees should follow general rules and should always behave respectfully