Mega Trend Sustainability:

1. Compliance demands

2. Value chains need to be optimized

3. Redesign product/service offerings

4. New business models

5. Question dominant business logic

Creative Destruction:

Capitalism keeps working because of: 

1. New Consumer goods

2. New methods of production

3. New markets

4. New forms of industrial organization

→ these things destroy the economic structure from within and continually create a new one.

⇒ use for qualitative assessment over life cycle

→ inspired Cradle to cradle

• Sustainability has become a/the key driver of innovation

• Sustainability innovation advances the physical product life-cycle (manufacturing industries)

  • From product life cycle thinking to a Circular Economy

  • Cradle to Cradle as first and ambitious global cross-industry voluntary circularity standard

•  Innovation (project) challenges across phases of identification, assimilation and application:

  • Cross-functional and cross-organisational collaboration

  • Sustainable/circular product redesign

  • Implementation of retro flows (e.g. recycling; take-back)

  • Differentiation of "invisible" sustainability characteristics in the market

• Initial sustainability projects often proliferate into a breath of follow-up projects (portfolio)

  • Contribution to competitiveness and even long-term firm survival

Software vs Industry who wins ? 

• Industry (re-)learns software

• Software learns industry

Innovator's Dilemma:

Tbh nothing new from lecture

→ important to understand JTBD

Market Needs:

• Integrate everything

• Own the whole data stack

Transition of energy:

⇒ innovation essential to do this on all fronts

How EON does Innovation:

Independent unit reporting into the CEO function (christensen recommendation/structural ambidexterity)

Eon is trying to involve customers as soon as possible, because they realized that listening to them is the most important. With mockups and prototypes they try to get feedback in the front end, doing pilots together before it comes to a product launch. In these steps feedback is collected and used to improve. The product launch is followed up by extensive support.

Some Lore Topics:

War has changed outlook on energy → important that it is affordable and secured

RePowerEu —>