media in 1990s and now
1990
Now
High volume of capital necessary to start a new media outlet
Volume of starting capital much lower
Limited number of channels &
Limited number of “mass media”
Much more channels
—> Number of media orgs goes up
Highly profitanle
Ad revenues go to google and fb
Only “broadcasting”
Narrowcasting, niche audiences
Journalists an “elite” with more autonomy, special position in the society, clear definition who is a journalist
“proletarization” of journalists more work, less money, low respect, not clear who is a journalist and who is just a “blogger”
journalists before the new media
- Journalists have a high professional status and high self – confidence
o Strong position vs their publisher (if they dont like their bossses, they collectively leave for anouther outlet)
o Strong position vs politicians and other information sources (they have monopoly on making the information public)
o Strong positions vs. audiences (mass media = one way communication, very little feedback)
limited space in the media before “New media”
- Limited number of newspaper pages or broadcasting time in limited number of outlets
journalists are gatekeepers, deciding what/who will appear in the media
setting agenda (and attention) for the whole nation (low number of outlets with high audience)
“unification” of national thinking space
journalistic field before new media
- Concept of French sociologist Pierre Bourdieu
- Journalists are not a class or a part of a class -> rather members of a profession inhabiting a semi autonomous social space – field
- The field of Czech journalism in the 1990s
o High degree of autonomy (legacy of 1989)
o Dependence on economic field mostly indirect (laissez faire foreign owners)
o High influence on political field (politicians dependent on journalists à be nice, to be covered in a nice way – or at all)
- Structurally: journalists = key decision makers, sometimes even “king-unmakers” (a campaign can lead to a resignation of prime misiter etc.)
digital revolution
new media undermined the “mass” character of the old media and the strategic position of journalists
BUT: their ascent was slow, and the journalists too slow to notic
the “technology” will weaken the big guys and empower the small guys
BUT: the big guys will have better starting position
how to avoid serious online competition —> start dumping content on the internet for free
consequences of digital revolution
Death spiral
o Readers migrate online to read content for free
o Less money -> less quality -> less reason to pay for paper
Journalists lose their professional status and self-confidence
o Weak position vs their publisher (can get fired or replaced by cheaper intern)
o Weak position vs politicians and other information sources (easy to access the audience directly online on social platforms etc)
o Weak positions vs audiences (journalists can easily be critizised)
space and access after digital revolution
- Unlimited space, unlimited access
articles, videos etc can be as long as needed
everyone has access to the tools to create online content
- Basically: why pay for something if you can get it for free
- Everyone can do a podcast/blog etc
some quality nmedia raised paywalls, others try fundraising
turning journalists into personalities
still, willingness to pay is limited given availability of free alternatives
negative outcomes of the digital revolution
audience create bubbles around their favourite media outlets
writing to make the audience “feel good”
quantity over quality
clickbaits
fake news
agressive ads, blocking adblockers, forcing consent with sharing data
too many information without following the standard steps (verification…)
sources: not the real world, but elsewhere on the net
Study: Volek & Urbanikova
journalistic field is expanding while its rules are crumbling:
weaker news media, direct contact between poltiicans and citizens
disappearing division between produers and consumers, professionals and amateurs
more entertainment, less distinction between objective facts and subjective opinions
function of journalism: from public service to servicing communication technologies
crisis of the journalistic identity
generations of journalists in CR
currently about 1300-3500 journalists in CR (depends on definition)
1) pre transformation generation (people starting careers in the 70s/80s)
2) transformation generation (winners of the velvet revolution, 90s)
3) “young” generation (2000s-2020s, graduates)
numbers are changing: drop in late 1990s and 2000s with consolidation media conglomerates and driving down costs
- Problem: media and journalism study programs churn out dozens of graduates every year, but not enough journalism jobs à they go into PR, marketing etc..
changes in the field 1989 - 2020
After 1989: anti communism, capitalism, western orientation, right wing politics (foreign investments, integration to the western structures etc), people collaborating with old regime had to go
End of 2000s: economic crisis -> Either bankruptcs or dependence on oligarch internet -> the journalistic field looses its exclusivity
2008 (SHIFT!): rise of the oligarchs, rise of internet, new generation; anti communism no longer fashionable; (internet -> more plurality; more fake news)
2015: refugee crisis -> end of the dominance of the western orientation in the media ; rise of populism
Covid 19: some magazines interrupted or stopped, some new projekts (public services), internet went up (especially streaming, but normally not field of journalists)
what is still the same in media?
- No influetial trade unions or professional organizations à they are individuals
- Liberal values (1/2 rightwing, 1/3 centrist, 1/6 leftwing)
“gangs of journalists” which leave / change jobs together not that easy anymore, loose a lot of influence
after studying journalism - what?
- Being rank and file journalist not lucrative, but demanding so (stick with it; become spokesperson, burn out, try to climb career ladder)
- Pressure not to be too critical to your sources, you may need their goodwill after
- Many media and journalism graduates go straight to PR, marketing etc (more jobs, better salary)
CR is small everyone in prague knows everyone in the journalistic field
from right wing (bias) to populism
Most journalists still right wing (but decreasing)
Media owners likely to be right-wing (protecting their business)
o Being right wing compatible with post journalism career in most institutions covered by the journalists
o Prague café (distinction between “elite” of the capital and the rest of the country)
Governments pursuing left wing policies linked to Social Democracy (or ANO)
Populist president Milos Zeman -> real break through against the prague café
2015: discursive rupture during the immigration crisis -> media populism
Right wing discourse and anti communism lost its hegemony
martin komárek
- Journalist in mlada fronta , communist party member
- 1989 joined the protests, participated in MF Dnes privatization
- 1990-2000s right wing columnist for the daily
- 2013 joined ANO
- 2017 withdraws from ANO, writes columns again
- 2019 columnist for Denik chain
- Representative of 1989 generation (anti-communism)
- Ideologically flexible
- Both writing about politics and doing politics
- Never problems for his past
czech television crisis
czech tv council (RCT) fires general manager
CT employees and friends launch lobby group demanding
resignation of RCT
cancellation of selection process for the new general manager
instead: RCT appoints Jiri Hodac (ex BBC guy), who had some links to the civic democrats
CT employees call for resignation of Hodac and RCT, accusing them of serving political interest
Hodac than appoints jana bobosikova to help him put down rebellion
rebel employees refuse to respect bothe of them as their superiors
Christmas: rebels inside the studios barricade themselves to broadcast their version of the story from the CT building whilde hodac and bobiskova form a new small team to broadcast their version of the story from the TV NOVA studios —> 2 versions of broadcasting (rebels -> satellite and cable, hodac bia terrestrial signal - major part)
bobosikova tries to fire rebels —> hodac cuts tv signal for 27-28 december -> black screen economic losses for CT
opposition politicans supported rebels & international support
-Protests on wencelslavs quare supporting the relbels (100k people)
- Hodac collapsed after Christmas-crisis
o RCT fired by parliament, new RCT appoints Jiri Balvin as new general manager
o Jiri calls for a reform, but RCT still appointed by the parliament based on political criteria
czech television today
general manager: Jan Soucek -> seems to listen to polticans more than his predecessor Petr Dvorak
- RCT still packed with political appointees, some of them critical about the concept of public itself
- Still strongest media institution in CR, relatively independently from political pressures & and completely economically independent (ad fees)
- But: autonomy limited in general
channels: CT1, CT2, Ct3, CT24, CT Sport, CT Art; CT:D
summary
Czech journalists lost much of their previous status
Internet undermined exclusivity of their field, opened it up, less profitable
Journalists under public scrutiny, populist pressure against “prague café”
Built in right wing bias, circulation between journalistic, political and other fields
Mainstream: oligarchs or public service broadcasting
Public service broadcasting most important, but always under pressure from political field -> still, somewhat precarious but strong autonomy
Mainstream private media owned by the richest Czechs -> implicit limits on the journalistic autonomy
Other non- mainstream media comparatively small -> autonomy, but limited resources to do a lot of journalism
Last changeda year ago