Name two important points, that define marketing
Create value for customers and build customer relationships
Capture value from customers in return
Fill in the CRM Modell:
Which factos influences the target customers and the intended positioning?
What are the Four core mechanisms for start-ups to overcome uncertainty on part of costumers?
Signaling: Disclosing information about unobservable characteristics to promote exchange
Endorsement: Having visible ties to prominent and/or trustworthy third parties
Reputation: Information about the past performance of an individual or group
Tie transitivity: Actors tend to form ties with their partners’ partners
Name the steps for content marketing
Name some facts about social media marketing
Social CRM “use of social media to manage brand interactions with customers and build long-term relationships”
Multilateral communication
Strong form of customer engagement
What is the definition of Search engine optimization (SEO?)
SEO: structured approach to increase the position of a company or its products in search engine natural or organic results listings for selected keywords or phrases
Name some facts for online public relations
Maximizing favorable mentions of a company on third-party websites which are likely to be visited by a company’s target audience
Online influencer outreach important
Online reputation management critical (link to social media marketing)
Compared to classical PR
Less easy to control
More options for influencer to create own stories
Need for faster responses
Easier to monitor
What is paid search marketing?
Sponsored listings by search engines compensated for on a pay-per-click base (e.g., Google Adwords)
What is affiliate marketing?
A commission-based arrangement where referring sites receive a commission on sales or leads (Ein provisionsbasiertes Modell, bei dem die verweisenden Webseiten eine Provision auf Verkäufe oder Leads erhalten.)
Last changed7 months ago
