The objectives of a company

• specific goals that the company aims to achieve within a determined period of time.

• They are a guide for decision- and strategy-setting

• And are critical to the success and sustainability of the organization.

Clearly understanding and defining objectives in Business Management is crucial to aligning the efforts of all members of the organization

And measuring progress toward achieving the corporate mission and vision.

• According to his nature

• According to their scope of influence within the organization

• According to their reach and time horizon

• Economic: profits, profitability, distribution of dividends...

• Financial: liquidity, level of indebtedness, investors...

• Growth: in matters such as volume of assets, sales, market shares...

• Social: creation of jobs, reduction of unemployment, promotion of education and training...

• General: affect the entire organization

• Functional: only pertain to a department or functional area

• Strategic: long term (3-5 years or more).

• Tactical: medium term (1-3 years).

• Operational: short term (daily, weekly, monthly, less than a year).

• Pursue the achievement of specific and unique objectives outlined in their mission.

• Primary to achieve the company’s profit, but also the creation of value

• Additionally, objectives should be considered based on the different internal and external stakeholders of the company

They provide perspective and focus

• They provide clear guidance on priorities and the path to follow.

• They help concentrate efforts in key areas

Motivation

• They motivate employees by providing them with clear and achievable goals.

• They foster a sense of purpose and belonging to the company

Measurement and control

• They facilitate the evaluation of performance and progress.

• They allow you to identify areas for improvement and adjust strategies accordingly.

Decision making

• They assist in decision making by providing a frame of reference.

• Align decisions with the company's long-term objectives.

• Precise and quantifiable (Quantifizierbar).

• Hierarchized based on importance (prioritized).

• Time-bound (short, medium, long term).

• Realistic and rigorous (Strenge).

• Controllable.

• Assumed by the organization and with responsible parties

He aim the main of the company is:

Maximazie Profits -> Profit = Revenue - Costs

• Aspire their own objectives

• company's objective is neither singular nor strictly economic-financial in nature, as it must integrate the demands of these stakeholders

• A Participant, interested party, or party of interest is a person, organization, or company

• that has some type of internal or external involvement in a given company or organization.

Stakeholders of direct interests or internal levels

• Owners

• Directors and managers

• Employees

Stakeholders of indirect interests or external levels

• Suppliers

• Customers

• Shareholders

• Competitors

• Creditors

• Society in general

• Media

• Public administration