Q 16-20

1. Brand Value and System

• Strong, proven business concept

• Established brand recognition

• Standardized operations

• Transferable business model

• Documented processes and procedures

1. Market Conditions

• Large market potential

• Cultural similarity

• Legal protection for intellectual property

• Stable political environment

• Favorable franchising regulations

1. Resource Considerations

• Limited capital for direct investment

• Need for rapid market expansion

• Local knowledge requirement

• Risk mitigation preference

• Human resource constraints

1. Control Requirements

• Moderate control needs

• Balance between standardization and local adaptation

• Quality standards maintainable through franchise agreement

• Training and support capabilities

• Monitoring systems in place

1. Export Strategy Advantages:

• Low risk and investment

• Gradual market learning

• Operational control

• Production economies of scale

Disadvantages:

• Limited market control

• Trade barriers

• Transport costs

• Limited market knowledge

1. Licensing Advantages:

• Low investment

• Quick market entry

• Local knowledge utilization

• Risk minimization

Disadvantages:

• Limited control

• IP risk

• Lower returns

• Potential future competition

1. Joint Ventures Advantages:

• Shared risk and resources

• Local knowledge access

• Market entry facilitation

• Political acceptability

Disadvantages:

• Control sharing

• Partner conflicts

• Complex management

• Profit sharing

1. Wholly Owned Subsidiaries Advantages:

• Full control

• Maximum returns

• Direct market presence

• Protected know-how

Disadvantages:

• High risk and investment

• Resource intensive

• Complex management

• Exit barriers

1. Market-Seeking Motives

• Market growth opportunities

• Market size potential

• Follow customers abroad

• Escape saturated domestic markets

• First-mover advantages

1. Resource-Seeking Motives

• Access to raw materials

• Lower labor costs

• Technological resources

• Skilled workforce

• Strategic assets

1. Efficiency-Seeking Motives

• Economies of scale

• Economies of scope

• Risk diversification

• Tax advantages

• Production optimization

1. Strategic Motives

• Competitive positioning

• Learning opportunities

• Innovation access

• Global presence

• Brand development

1. Cost Leadership

• Reduced transportation costs

• Inventory optimization

• Warehouse efficiency

• Supply chain integration

• Process automation

1. Service Differentiation

• Faster delivery times

• Order accuracy

• Flexibility in fulfillment

• Customer service quality

• Customization capabilities

1. Market Reach

• Geographic coverage

• Market accessibility

• Distribution network

• Channel partnerships

• Last-mile delivery

1. Operational Excellence

• Real-time tracking

• Quality control

• Lead time reduction

• Resource utilization

• Risk management

1. Integration Elements

• Process integration

• Information flow

• Material flow

• Financial flow

• Organization alignment

1. Key Components

• Strategic planning

• Performance measurement

• Process standardization

• Risk management

• Continuous improvement

1. System Perspective

• End-to-end visibility

• Holistic optimization

• Cross-functional coordination

• Stakeholder alignment

• Long-term focus

1. Implementation Framework

• Goal setting

• Process mapping

• Resource allocation

• Performance monitoring

• Feedback loops

1. Technology Integration

• ERP systems

• Track and trace

• Inventory management

• Data analytics

• Digital transformation