Q 96-100

Need: Clear market problem

Approach: Unique solution

Benefits: Value proposition

Competition: Competitive advantage

Used in pitches via structured presentation focusing on these key elements with concrete evidence.

1. More resource constraints

2. Focused protection strategy

3. Strategic partnerships

4. Faster decision-making

5. Cost-effective approaches

1. Patents: Novel inventions

2. Trademarks: Brands, logos

3. Copyrights: Creative works

4. Trade secrets: Confidential information

5. Design rights: Product appearance

6. Industrial designs: Product aesthetics

Advantages:

• Market exclusivity

• Licensing potential

• Investment attraction

Disadvantages:

• Cost intensive

• Public disclosure

• Geographic limitations

• Enforcement challenges

1. Verifiable claims

2. Transparent reporting

3. Third-party certification

4. Measurable impacts

5. Clear communication

6. Regular auditing