Kapitel 10 interface > experience

• Companies often hire “UI Designers” and expect innovation, but get more screens, not better solutions

• Quote by Golden Krishna:

  “… when you speci cally hire someone to generate UI, you won’t get new, innovative solutions. You’ll get more UI, not better UX.”

  
  

UX about people (happiness, solving problems, understanding needs, …) <-> not about rounded rectangles

UI about navigation, menus, drop-downs, buttons, … -> search for best, creative, inventive ways to solve a problem

• jobs looking for UI / UX -> UI is part of UX

Examples (inspired by the UX not UI idea):

1. Voice assistants – Let you interact without a screen.

2. Automatic payments via NFC (e.g. Apple Pay) – No UI, just tap and go.

3. Fitness tracking apps (e.g. step counters) – Run in the background without user interaction.

• Interfaces (UI): Buttons, menus, dropdowns, icons, visual elements. It's the look and mechanics .

• Experiences (UX): Emotions, convenience, joy, satisfaction, magic. It's the feel and impact on the user.

UX is not the interface itself—it’s what happens around and because of the interface

• Rounded corners

• Visual styles

• Color gradients

• Pop-ups, buttons, slider

UX is not about visual polish—it’s about people, emotions, solving problems

-> We, so far, have not found people who are successful at multitasking.

Apps designed for multitasking

• create worse thinking

• create poorer thinking

• make people less able to cope

• make people less able to multitask

face-to-face comunication is really important

UX designers should:

• Avoid designing for multitasking

• Reduce distractions

• Create focused, simple, and safe interactions

• Recognize that distraction leads to accidents and cognitive overload

Designs should:

• Minimize attention demands (Slide 14)

• Avoid requiring users to split focus

• Be safe to use in real-life scenarios (e.g. walking, driving)

• Respect user context — distraction kills (Slide 15: 10 deaths & 1,000 injuries daily in the US)