6. Digitale Marketinginstrumente: Distribution & Kommunikation

Digital Distribution - Definition, Ziel

Digital Distribution- Vor- und Nachteile

Digital Distribution - Absatzwege

Mehrkanalstrategie

Digital Business Multi Channel Strategie Framework

Prozess Multi-Channel-Marketing

Multi-Channel-Marketing - Chancen & Risiken

Intermediation und Disintermediation

Digital Communication- Definition, Arten

Digital Communication- Charakteristika

E-CRM

Targeting - Definition, Methoden

Targeting - Arten