Buffl
Buffl

Marketing

DK
by Dawid K.

Content

Lektion 1: Nature of Marketing

16 cards

Lektion 2:The Global Marketing Environment

13 cards

Lektion 3: Understanding Customer Behaviour

23 cards

Lektion 4: Marketing Research and Customer Insights

17 cards

Lektion 5: Market Segmentation, Targeting and Positioning

22 cards

Lektion 6: Value through Products and Brands

18 cards

Lektion 7: Value through Pricing

16 cards

Lektion 8: Delivering Customer Value

16 cards

Lektion 9: Integrated Marketing Communications 1: Mass Communications Techniques

12 cards

Lektion 10: Integrated Marketing Communications 2: Direct & Digital Communications

18 cards
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Author

Dawid K.

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