Defensio

Buffl

by Federico P.

Content

Werbereaktanz 1: Dutta-Bergman, M.J. (2006). The demographic and psychographic antecedents of attitude toward advertising.

42 cards

Werbereaktanz 2: Edwards, S. M., Li., H., & Lee, J.-H. (2002). Forced Exposure and psychological reactance: Antecedents and Consequences of the perceived intrusiveness of Pop-Up-Ads.

25 cards

Werbereaktanz 3: Friestad, M. & Wright, P. (1994). The Persuasion Knowledge Model: How people cope with persuasion attempts.

23 cards

Werbereaktanz 4: * MacKinnon, D. P. & Lapin, A. (1998). Effects of Alcohol Warnings and Advertisements: A Test of the Boomerang Hypothesis.

15 cards

Werbereaktanz 5: Obermiller, C., Spangenberg, E. R., & MacLachlan, D. L. (2005). Ad skepticism. The consequences of disbelief.

13 cards

Werbung Kinder 1: An, S., & Stern, S. (2011). Mitigating the effects of advergames on children: Do advertising breaks work?

17 cards

Werbung Kinder 2: * Auty, S., & Lewis, C. (2004). Exploring children’s choice: the reminder effect of product placement.

20 cards

Werbung Kinder 3: Buijzen, M., Van Reijmersdal, E. A., & Owen, L. H. (2010). Introducing the PCMC model: An investigative framework for young people’s processing of commercial media content.

20 cards

Werbung Kinder 4: Matthes, J., & Naderer, B. (2015). Children's consumption behavior in response to food product placements in movies.

17 cards

Werbung Kinder 5: Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames.

16 cards

Content Analysis & Linkage Studies 1: Krippendorff, K. (1989). Content analysis.

21 cards

Content Analysis & Linkage Studies 2: Riffe, D., & Freitag, A. (1997). A content analysis of content analyses

12 cards

Content Analysis & Linkage Studies 3: Lacy, S., Watson, B. R., Riffe, D., & Lovejoy, J. (2015). Issues and best practices in content analysis.

16 cards

Content Analysis & Linkage Studies 4: De Vreese, C. H., Boukes, M., Schuck, A., Vliegenthart, R., Bos, L., & Lelkes, Y. (2017). Linking survey and media content data: Opportunities, considerations, and pitfalls.

17 cards

Content Analysis & Linkage Studies 5: Gonzalez, A., Schmuck, D., & Vandenbosch, L. (2023). Posting and framing politics: a content analysis of celebrities’, athletes’, and influencers’ Instagram political content.

17 cards

Surveys & Self-Reports 1: Lenzner, T. (2012). Effects of survey question comprehensibility on response quality.

17 cards

Surveys & Self-Reports 2: Tourangeau, R., & Yan, T. (2007). Sensitive questions in surveys.

17 cards

Surveys & Self-Reports 3: Moy, P., & Murphy, J. (2016). Problems and prospects in survey research.

17 cards

Surveys & Self-Reports 4: De Vreese, C. H., Boukes, M., Schuck, A., Vliegenthart, R., Bos, L., & Lelkes, Y. (2017). Linking survey and media content data: Opportunities, considerations, and pitfalls.

18 cards

Surveys & Self-Reports 5: Scharkow, M. (2019). The reliability and temporal stability of self-reported media exposure: A meta-analysis.

16 cards

Join Course

Preview

Author

Federico P.

Information

Last changed
6 hours ago

Report course